At our 10th Anniversary in 2018 we launched our ambassadors and outreach programme. From 2020 to 2024, Youth Ambassadors were drawn from the Kids Kitchen Club Challenge.  

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In 2021, Giselle Dürre became the Joint Lead Youth Ambassador along with Nikitah Ray, with a special focus on climate change, sustainability and food security.

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From 2025, finalists of the annual Global Youth Essay Competition are given the opportunity to become members of the ​Youth Ambassadors Club, under the continued leadership of Nikitah Ray.